The only name that comes to mind when you think of lingerie is Victoria’s Secret. Without a doubt, it is the largest retailer of its kind. They have been in business for almost 4 decades and they are still growing.
It is the place to buy gifts for women without feeling embarrassed about it. In fact, if you want to play it safe, you can look for the famous Victoria Secret gift card Canada has made available. This way you know they will purchase what they want.
Victoria’s Secret originally was created with the focus on appealing to men who would buy lingerie for women. The logic behind it was that men in general felt uncomfortable buying these products for women. They made the stores look inviting for men, from the colors to the decorations to the understanding and helpful sales associates.
Before Victoria’s the lingerie that was being sold was boring and bland. They were right about the product they were selling but not the approach. In the early 1980’s they switched gears and made the focus on selling to women. Making men the target market and ignoring women was a mistake.
They changed the way the stores looked from the colors to the interior and exteriors designs of the stores to what it is today, a huge success. Gone were the dark wood walls with silk drapes to more bright and vibrant colors.
The funny thing is men do go to Victoria’s and shop for their wives or girlfriends to buy gifts. They even go as couples to shop. Buying lingerie has become mainstream and cool thanks to Victoria’s. In the past when you thought of lingerie, those tight fitted girdles or the baggie oversized slips came to mind.
What has become popular lately is going online to search for Victoria Secret discount codes to use when you planning to shop at their online store. Their online store is equally amazing filled with a large selection of products that women love to wear.
Victoria’s Secret has become a brand in itself, they are more than just a lingerie store. They also sell sleepwear, beauty products, sportswear, fragrances, clothing and their swimwear which has become famous on its own right.
To ensure continued success they created a store within a store by catering to the younger sect with something called Pink. Pink on its own has become as popular as Victoria’s is. The idea was to get teens interested in Victoria’s like their moms were. This way as they get older they would move right into Victoria’s Secret. What a brilliant idea, especially since teens love shopping online and look for Victoria Secret coupon codes Canada has to offer. No matter where you are Victoria’s Secret is never far away.